If you’re wondering what this Case Study is all about, please read the introductory post from Week One.
You can browse through all the older installments here.
Last week we talked about how Suzy is starting to create her own Direct Advertising Agreements.
This week we’re discussing how she can write an eBook (or even more than one) as a potential revenue source for her Travel Blog.
I chat with travel writers and travel bloggers daily, and many of them – like Suzy – are honestly surprised when I suggest that they write an eBook. They’re surprised because they underestimate their own depth of knowledge, and what that knowledge offers to others.
So what can I write about?
Regardless of your travel blog’s niche, compilations of tips and advice are always popular, especially when you can save the reader a lot of time and energy in not having to do the research to turn up all that advice. The more specialized or advanced the tips and advice, the more an eBook compilation is worth.
If there is something you know how to *do*, write an eBook to teach it to others by breaking down the process into easy-to-follow steps.
- Do you blog about traveling with pets? Write an eBook that combines tips on choosing the right pet carrier with advice on how to make traveling with a pet stress-free and/or how to be a good guest when you do travel with a pet;
- Blog about France and all things french? Write an eBook explaining common french foods to help ease travelers’ stress over ordering in a restaurant, or how to get the most out of those quickie bus tours of Paris;
- Focus on traveling for seniors? Write a compilation of local restaurants and attractions that offer senior discounts or senior days, and consider asking local merchants if they’ll offer an exclusive coupon for your readers;
- Backpacking travel your niche? – possible eBook topics include the ultimate backpackers packing list (break it down by hosteling backpackers/flashpackers and those that are outdoors enthusiasts), great weekend backpack trips by state or region, a review guide of top backpacks and other gear, or tips on how to choose the best gear for you;
Make a list of what you know by topic, then break that down into an outline of what knowledge you have to offer. You may be surprised to find that you know more than you think you do!
A few tips to remember:
Read some other eBooks first – to get an idea of structure, layout, and design. Make note of the ones you like and what you like about them. It’s perfectly acceptable to use other eBooks for ideas, as long as you’re not plagiarizing the content.
Ask for feedback – if it’s your first eBook, ask a few friends to give you honest feedback on the content and value of what you’re offering.
Use images – they can illustrate or clarify a point, and break up the content so it doesn’t feel like reading a text book;
Pricing is critical – keep it reasonable, but in line with the value of what you’re offering. You may need to do some research to see what similar eBooks (either by topic or the type/value of the information) are selling for. ClickBank is free to join and offers a wealth of statistical data on thousands of eBooks.
Stay tuned! Next week we’ll discuss how Suzy is tracking and analyzing her website’s performance and statistics.
Have you written an eBook? Share your advice!