We’ve all had a computer breakdown.
One day, it might simply not turn on. Or perhaps the cursor may suddenly become hyperactive and unpredictable, or the screen may flash every time you hit “enter.”
Everyone has some story. And presumably, everyone has someone they call at these frustrating moments.
Chances are the “someone” is somebody you pay whether you have a service contract or it’s your go-to-geek you pay by the hour. I have both – two great guys upstate that handle my website issues and the service department of HP in New Delhi with its patient technicians.
I thought about my own little support team a couple of weeks ago when I was having a breakdown of sorts with my Facebook “account.” I discovered I was inexplicably locked out of being the admin for the fan page of my own website and business, FarewellTravels.com. I was getting messages that I was ‘not authorized to manage the account’. I had zero access and felt totally vulnerable. There was absolutely nothing I could do.
If you’ve ever had a problem (or maybe, just a question), you know that Facebook doesn’t come with a service agreement or even a simple number to call. When you need help, you can join the masses in clicking around the Help Center, which—in cases such as this—will not help you at all.
In the middle of my frantic Facebook problem, the cliché — you get what you pay for — popped into my head. I realized that there was nothing I could complain about. It’s free. No one ever told me that it would always work. I signed up for the experiment of Facebook or as Mark Zuckerberg sees it, I walked into the Facebook party on my own, nobody dragged me. Same goes with Twitter, Linked-in….
Before all of these social networks came into being, most businesses had to pay for the exposure we’ve come to expect and take for granted. As writers, we’re dipping into the free marketing tools we have at our fingertips now.
But I’ve learned that because they are free, there’s a limit to how serious a tool any of these social networks can really be for me and, frankly, I’m glad I had the wake-up call.
It’s an excellent reminder for me to use a variety of tools, traditional and digital.
Do you put all your [marketing] eggs in one basket? Share your advice!