No one wants to think that their website sucks.
And no one wants to admit that it might, even when it does.
But what does that even mean?
At its core, a website has to do something for you, otherwise what is the point of having one? Just what it “does” for you is, of course, up to you to decide.
Are you selling a product or ebook? Are you building a portfolio of content to impress Editors, Publishers, and Literary Agents? Are you building your personal ‘brand’ by establishing yourself as an expert?
Whatever your desired outcome, you need traffic (site visitors) to achieve it. You need them to come to your site, and stay there long enough to help you achieve your goals.
So if you’re not getting enough visitors, and/or the ones that do come to your site don’t stick around, then your website might just suck.
What to do?
Sure you could hire someone to re-design your site, but before you run off and spend money, don’t you want to know exactly WHAT it is about your site that sucks, and how to fix it?
To find the answers you need, grab a copy of a new eBook called “Why Your Website Sucks“, by Kelly Erickson and Andy Hayes. Although it’s written primarily for those who sell a product (such as travel websites), there is a lot of great information that can apply to any website in any genre.
By breaking down some of the very basic concepts of good (e.g. “non-sucky”) website design, Andy and Kelly make it easy to understand where you may have gone wrong, and how to get back on track. Unless you have an extensive – and successful – background in online marketing, you not be familiar with the fundamentals of outlining your goals, writing good copy, structuring a clear navigation, paying attention to usability issues, and including a clear call-to-action (even if that’s just to sign up for your subscriber list). “Why Your Website Sucks” teaches those concepts and provides action items at the end of each chapter, as well as a worksheet to help you identify your goals and take the steps needed to achieve them.
What I like most about this eBook – and all of the TOP Mastery Guides – is that you won’t find a lot of confusing jargon or technical terms……it’s written so that anyone can understand it and come away with some tips and techniques to improve their website, even if they’re not selling a product, and if you are selling a product, you should see increased sales.
So if you have a sneaking suspicion that your website could be doing better, on any level, you should take a look at “Why Your Website Sucks“, and while you’re at it, have a look at some of the other TOP Mastery Guides, such as “Understanding Google Analytics” (an excellent guide to understanding what is happening with your website), or “DIY SEO” (great for learning how to attract more site visitors via search engines).
Then you won’t have to lay awake at night wondering if your website sucks – you’ll know that it doesn’t!
Do you think your website could be doing better? Share your thoughts!