Joel Comm – FTC Site Compliance Webinar

Joel Comm FTC Site Compliance webinar

Hey everyone – just listened to Joel Comm’s FTC Site Compliance webinar on how tough the FTC is going to be on websites as of December 1st, 2009.

It was interesting – the first twenty minutes were info, and the last 40 minutes was devoted to Joel’s and his attorney Kevin Houchin selling site compliance monitoring and certification.

But there were Nuggets…..

BUT wait – there’s more! You can also become an affiliate for Joel Comm’s ‘Site Compliance’ and also sell his service to your readers!

I think you need to pay HUGE attention to this, for a lot of reasons.

I’ll be posting a complete review on Wednesday. Stay tuned!

~Trisha

About Trisha Miller 116 Articles

Trisha Miller Editor-in-Chief, TravelWritersExchange.com - Trisha joined the Travel Industry in 1996 with a background in telecommunications and helped to build (and later sell) one of the industry's top inbound call centers specializing in air travel.

Her career in Travel Writing began with creating destination-specific content for a corporate travel intranet, and continued as she contributed content to a large number of travel-related companies that were establishing an online presence throughout the late '90's and early '00's.

Currently she is a member of the Society of Professional Journalists, and a former Board Member of the International Food, Wine, and Travel Writers Association (2009-2015).  Still a frequent world traveler, and occasional guest-blogger on a number of other Travel Blogs, Trisha writes about travel and technology, sometimes both at the same time.

You can follow Trisha on Twitter at: http://twitter.com/TravelWriting

2 Comments

  1. I don’t know about anyone else, but I’m sure glad my tax dollars are being spent on things like the FTC spending time to look at bloggers websites, their posts, what they’re writing about, and if they’re making money from their blog posts. Did the government ever resolve the Wall Street, AIG, and housing fiasco? How’s our educational system looking? What about health care reform? Oh, that’s right, they’re probably still at the spa and spending their bonuses!

    • Hi RalphZ – I agree that often what our government chooses to spend money on seems pretty senseless, and you make a great point, but to be fair we rely on the FTC to protect consumers, and the new FTC Guidelines are intended for that purpose.

      While at first glance it may not make sense to regulate bloggers, I do believe that consumers have a right to know when they are reading a review or testimonial that is possibly influenced by compensation. I think it’s important to note that the new FTC Guidelines are primarily aimed at those who market products and use testimonials and endorsements of that product that may have been paid for, but it just so happens that the wording does encompass any (blogger) content that is sponsored or compensated.

      It’s about giving consumers the ability to make informed purchasing decisions, and I’m in favor of that, so in this instance, I don’t mind our tax dollars being spent on this. 🙂

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