How To Capitalize on Opportunities
You’re at a Travel Writing Conference, and an editor or PR person wants to follow up with you.
So you quickly whip out a business card…..or do you?
I’m surprised by how few new media travel writers and bloggers take the time to create their own marketing tools such as business cards, post cards, etc…to market their writing, but they do still have value and are worth the time and effort.
You’ll improve your travel writing opportunities if you have an arsenal of professional materials ready to go at any given moment. If not, you could potentially miss out opportunities that may have helped you take your career to the next level.
You never know who you’ll meet in the air or on the road. That long flight to India can turn into an interview when you find out the person next to you is an editor of travel publication.
Adopting the techniques of a professional travel writer is important if you want to make those chance meetings pay off.
Your career could take a turn for the better if you could take out a business card and say, “…I’d really like to write for your publication. Here’s my contact information and website. When I get back, we could set up a formal interview, and I could send you writing samples and article ideas.”
Take the initiative to promote yourself, be professional and not pushy!
- Business cards. Carry these with you when you travel. You never know who will be staying at the same hotel as you;
- Travel Blog. Create a website to showcase your travel writing and perhaps an online newsletter;
- Online portfolio. This can be a different site from your travel blog, or can be the same, it’s purpose is to showcase samples of your work. Publishers, Editors, and PR people will ask for a link to your writing samples;
- Hard copy portfolio. For an in-person interview, show a hard copy portfolio. Showcase your best work to make a great impression;
- Post cards. When you’re ready to promote your writing services, send out post cards to local publications and CVBs (Convention and Visitors Bureaus). Introduce yourself and let them know you’re available for writing hotel reviews, narratives, etc… Also, send post cards to family and friends to let them know you will travel soon. Word-of-mouth is still a great advertising tool. You never know who family and friends know;
- Resume or CV. Keep your resume and CV current, you never know when opportunity for an impromptu interview will come up;
There’s nothing wrong with self-promotion. You could pass out your business card to hotel managers, restaurant owners, tour directors, and other people you meet along the way. Sometimes you have to make your own opportunities, so be armed with the right tools!
What marketing tools do you use to promote you and your writing?