In 2001 Lisa Gerber escaped the city life and found the dream life she had envisioned from her Seattle office cubicle. She now lives on a mountain outside of Sandpoint, Idaho with her husband and two dogs, where she telemark skis, mountain bikes and practices yoga (all so she can indulge in her passion of fine food and wines), and where she has been telling the story of organizations small to large since 2004. 

Her firm, Big Leap Creative, is a mountain lifestyle public relations and strategic communications firm catering to the outdoor, hospitality, recreational real estate, food and wine industries.

You can read more of Lisa's writing on her blog, The 26-Hour Day where she would blog more frequently if the day did indeed have 26 hours, and you can also follow Lisa on Twitter.

 
Spam comes in many variations.
In fact that thoroughly researched email pitch you just sent to a blogger or journalist might just fall into that category.
According to CAN-SPAM Act, the following transactions are subject to the Spam Laws:

The CAN-SPAM “covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of [...]

 
I cringed when I saw the headline…
… “How to Score a Press Trip”, By Christy and Scott, from The Ordinary Traveler and as I hovered over the link to click it, I braced myself to read something that was going to get me all fired up.
As a PR pro, the last thing we want [...]

I’ve been working on this post for several days now…..
…and hesitated even publishing it but on Monday I read Trisha’s “Why Am I Not Getting Invited on Press Trips?” Then, a couple nights ago @solofriendly and @dkferm had a similar discussion.
Trust me, I am not the type of person that dots my I’s [...]