Author Profile: Lisa Gerber

Biography »

Lisa Gerber

In 2001 Lisa Gerber escaped the city life and found the dream life she had envisioned from her Seattle office cubicle. She now lives on a mountain outside of Sandpoint, Idaho with her husband and two dogs, where she telemark skis, mountain bikes and practices yoga (all so she can indulge in her passion of fine food and wines), and where she has been telling the story of organizations small to large since 2004. 

Her firm, Big Leap Creative, is a mountain lifestyle public relations and strategic communications firm catering to the outdoor, hospitality, recreational real estate, food and wine industries.

You can read more of Lisa's writing on her blog, The 26-Hour Day where she would blog more frequently if the day did indeed have 26 hours, and you can also follow Lisa on Twitter.


Articles By Lisa  »

How to Be a Better Writer
Posted in Enhance Your Writing, Guest Blog Posts on 6 October 2014
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Editors Note: This article is a re-print, used with the gracious permission of it’s author, Lisa Gerber of BigLeap Creative. It appeared first on her website on September 26, 2014. The advice is brilliant and applies to any genre of writing, but is particularly important in travel writing. Thanks Lisa! When a catastrophe takes the […]

Six Ways To Avoid Going to PR Prison
Posted in Confessions of an Optimistic PR Chick, Guest Blog Posts on 23 May 2011
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  Spam comes in many variations. In fact that thoroughly researched email pitch you just sent to a blogger or journalist might just fall into that category. According to CAN-SPAM Act, the following transactions are subject to the Spam Laws: The CAN-SPAM “covers all commercial messages, which the law defines as “any electronic mail message […]

How to Score the Love and Admiration of your helpful PR Professional
Posted in Confessions of an Optimistic PR Chick, Guest Blog Posts on 17 March 2011
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  I cringed when I saw the headline… … “How to Score a Press Trip”, By Christy and Scott, from The Ordinary Traveler and as I hovered over the link to click it, I braced myself to read something that was going to get me all fired up. As a PR pro, the last thing […]

Why I Fired a Travel Writer
Posted in Confessions of an Optimistic PR Chick, Guest Blog Posts, Opportunities on 8 November 2010
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I’ve been working on this post for several days now….. …and hesitated even publishing it but on Monday I read Trisha’s “Why Am I Not Getting Invited on Press Trips?” Then, a couple nights ago @solofriendly and @dkferm had a similar discussion. Trust me, I am not the type of person that dots my I’s […]



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