I'd like to create a YouTube account but I'm not sure if it would be better to use my name or my website's name. What if the "handle" you want is taken?
What's a good YouTube handle? Your name? Your website?(3 posts) (3 voices)
Good question. I recently closed my YouTube account because I didn't like my handle. I only had one video so it didn't matter. I may use my name or my website's name. It depends on how you approach "branding." What is your brand? You? Your website? It comes down to thinking about advertising/marketing endeavors.
Rebecca has made a great point - people need to really sit down and give some thought to how they want to be known online - do they want to be a faceless persona representing their website, so the site becomes the brand? Or do they want something more personal and akin to celebrity, which is having their name become well-known? Or maybe by a pseudonym or pen name?
These are important decisions to make before you put a lot of work into creating something, as Rebecca found with her YouTube account - good that she figured it out after only uploading one video, but I know people who have hundreds uploaded - imagine having to re-do all of that, and losing any comments or ratings you've earned already....
Changing brands mid-stream can be done, but creates all kinds of work and issues, so I advise you to give some careful thought to the future.
One important factor is the ultimate goal of your efforts - are you trying to earn some income from your website? Income from your website will come from traffic, which comes to you easier when people know the site, so stay focused on that and develop it as your brand. Are you trying to create opportunities for yourself as a writer, regardless of your website? Then focus on branding yourself.
Good luck - I hope this helps!
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