http://www.travel-writers-exchange.com/Forum/topic/how-do-you-write-an-ad-for-google Travel Writers Exchange Forum Home » Topic: How do you write an ad for Google? en-US Mon, 06 Sep 2010 09:36:37 +0000 http://bbpress.org/?v=1.0.2 q http://www.travel-writers-exchange.com/Forum/search.php http://www.travel-writers-exchange.com/Forum/topic/how-do-you-write-an-ad-for-google#post-755 Wed, 27 May 2009 10:11:14 +0000 OnThaRoadAgin 755@http://www.travel-writers-exchange.com/Forum/ <p>Interesting. I often wonder about all of those ads that I see. I guess if you're stuck there's no reason that you couldn't <em>borrow</em> a few lines here and there. But, it's probably best to create your own copy. Remember advertising is about "hooking" the customers. </p> http://www.travel-writers-exchange.com/Forum/topic/how-do-you-write-an-ad-for-google#post-754 Wed, 27 May 2009 09:56:51 +0000 Rebecca Sebek 754@http://www.travel-writers-exchange.com/Forum/ <p>I know what you mean about "moral" implications. I'll use ads as "inspiration" so I can create my own ads -- not thrilled about copying another person's work. </p> http://www.travel-writers-exchange.com/Forum/topic/how-do-you-write-an-ad-for-google#post-753 Wed, 27 May 2009 09:45:14 +0000 Richard 753@http://www.travel-writers-exchange.com/Forum/ <p>Good points. I never thought about "copying" another ad. Makes sense I guess because the work is already done. I guess it's more of "moral" implication at best. As writers I think we'd be able to create eye-catching, copy that would "hook" visitors and compel them to click on an ad. Just my opinion. </p> http://www.travel-writers-exchange.com/Forum/topic/how-do-you-write-an-ad-for-google#post-752 Wed, 27 May 2009 09:29:58 +0000 Rebecca Sebek 752@http://www.travel-writers-exchange.com/Forum/ <p>Good question and good luck! Many of the gurus out there find a campaign that is doing very well and copy it. If you purchase Google Cash Detective by Chris Carpenter, he walks you through how to find a successful campaign and clone it. His system is about $997 but if you're lucky enough to watch his free videos, you'll get the gist of it. </p> <p>Create a witty and informative ad that will draw visitors to click on your ad which means they'll be taken to your website. You may want to create 2 different ads and have them run against each other for about 2 weeks. See which one does best and run with it. It takes a lot of understanding of SEM, SEO, and PPC marketing. Good luck! </p> http://www.travel-writers-exchange.com/Forum/topic/how-do-you-write-an-ad-for-google#post-751 Wed, 27 May 2009 09:09:40 +0000 SarahQT 751@http://www.travel-writers-exchange.com/Forum/ <p>I'd like to try out PPC (pay per click) marketing to drive people to my site. Any thoughts on how to write a great ad? I'm not spending a ton of money, maybe $5 per day. </p>