Google Adsense

Travel writers, if you have a travel blog or website or are thinking about creating a blog or website, consider signing up for Google AdSense. According to Google this is “a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website’s content pages and earn money. Because the ads are related to what your users are looking for on your site, you’ll finally have a way to both monetize and enhance your content pages. It’s also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages.” This would be accomplished through Google AdSense for search.

Google AdSense is FREE! The program combines PPC (pay-per-click) and PPI (pay-per-impression) advertising. This means you are paid for valid clicks “for the ads on your site or search results pages as well as impressions on your content pages.”

Travel writers go ahead and sign up for Google AdSense! Make sure to comply with Google’s program policies. Complete the online application and choose either or both of AdSense for content pages and AdSense for search. Please note that one application is all that you need for both AdSense for content and AdSense for search. “You can decide to use any combination of these products on your pages.”

Google will review your application and follow up via email within 2-3 days. When you are accepted, log into your account and copy the HTML code to insert into your webpages. Remember, you must have a website to utilize Google AdSense. Check out Blogger.com or WordPress.org for a FREE blog! FYI: WordPress.org not only requires knowledge of HTML, XHTML, CSS, and other web design lingo but a web hosting company as well. Research web hosting companies carefully because they’re not created equally. For example, with 1&1 Internet Web Hosting, you can Get 3 months FREE Hosting. Plans start at $3.99 month. Free domains & more included. Click Here for 3 Months FREE. Another hosting company is Omnis Network – Serving Over 170,000 Accounts. They offer web hosting starting at $5.95. You receive 24-hour support, unlimited disk space, and much more! Check them out!

Advertising Terminology

  1. Pay-Per-Click. PPC is a great way to drive traffic to your website. More traffic equals more sales. Check out Pay Per Click Journal, a blog that discusses everything you need to know about pay-per-click advertising.
  2. Pay-Per-Impression. Refers to “banner ads that generate income when visitors come to a site. A website owner is compensated for the simple fact that the ad is displayed on his/ her site when a visitor comes.” To learn more visit Seo Update.

 

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