There’s no such thing as a free lunch – but who wants to eat alone anyway?
One day during the summer of 2009, I picked up the phone and Vibhava, an IndiaTourism officer I knew, said: “I have been reading your blog. You really love India. The next time you go to India, you will [...]

It’s been a while since I’ve indulged myself with a good rant.
But this one has been building steam.
It seems like lately I’ve been seeing certain mistakes being made by travel writers and bloggers that are clearly negatively impacting them, but they don’t realize it.
Some make me want to reach through my monitor and grab [...]

You’re at a Travel Writing Conference, and an editor or PR person wants to follow up with you.
So you quickly whip out a business card…..or do you?
I’m surprised by how few new media travel writers and bloggers take the time to create their own marketing tools such as business cards, post cards, etc…to market their [...]

Are online publications really that much different from glossy mailbox delivered ones?
Some aspects…yes. Others…not so much. After all they both accept articles, stories and photos.
So where do you start when you want to pitch a story idea to an editor?
Can you use the same information, the same tactics and even the same article? [...]

Why are you doing, or even thinking about doing, this thing called “blogging?”
Oh so long ago in blog years, back in December of 2008 sometime between the hours of midnight and 3 am, I started my first blog. 
After ten clicks and minutes I had set one up with what I thought was the cutest [...]

 
Hi everyone!
I’m “Suzy”, from the Case Study. Some of you may know me as Nancy D. Brown from the “What a Trip” blog.
As Trisha mentioned in our interview, we met on a press trip.
I distinctly remember her asking me about what keywords I wanted to rank for on my blog and I’m sure I looked [...]

If you’re wondering what this Case Study is all about, please read the introductory post from Week One.
You can browse through all the older installments here.
 
I promised you a video interview.
 
And dagnabbit I’m gonna’ give you folks a video interview, even if it’s not oscar-worthy.
 
At the last minute my camera operator/videographer could not go with [...]

I write about “all things India”.
I write about India in newspaper and magazine articles, on Facebook and Twitter, in emails and essays and, of course, especially on my travel blog, Breathedreamgo.com.
 
Every one who knows me is well-acquainted with my obsession, er passion, for India. But now and again someone asks me, “why India?” Like [...]

 
If you’re wondering what this Case Study is all about, please read the introductory post from Week One.
 
 
You can browse through all the older installments here.
 
 
It’s been a long road, but we’ve finally reached the end of it.
“Suzy” and I met on a Media Trip in the spring of 2009, and over a couple [...]

If you’re wondering what this Case Study is all about, please read the introductory post from Week One.
You can browse through all the older installments here.
Last week we talked about how Suzy is tracking what people search for once they get to her travel blog (see “Suzy: Week 19 Goals-Tracking Your Site Searches“), and using [...]

If you’re wondering what this Case Study is all about, please read the introductory post from Week One.
You can browse through all the older installments here.
Last week we talked about how Suzy is tracking her site visitors behavior, and learning how to understand what the data means and how to use it.
This week we’re discussing [...]

If you’re wondering what this Case Study is all about, please read the introductory post from Week One.
You can browse through all the older installments here.
Last week we talked about how Suzy is considering writing an eBook or two as another source of revenue from her travel blog.
This week we’ve reached the [...]

I’ve been running my travel blog now for three years. Here are some of the things I’ve learned on the way.
1. Content is not king.
You often hear the phrase, “content is king”. This is simply not true. Content is not king. It is true your content can’t be bad, but simply being a [...]

If you’re wondering what this Case Study is all about, please read the introductory post from Week One.
You can browse through all the older installments here.
Last week we talked about how Suzy is starting to create her own Direct Advertising Agreements.
This week we’re discussing how she can write an eBook (or even [...]

If you’re wondering what this Case Study is all about, please read the introductory post from Week One.
Last week we talked about Affiliate Advertising, and how Suzy has started placing relevant ads on her travel blog, which, as she builds significant site traffic, will start to earn her affiliate revenue.
This week we’ll discuss Direct Advertising [...]