Confessions of an Optimistic PR Chick is a recurring column helping bloggers & PR folks see eye-to-eye, written by Lisa Gerber, Chief Content Officer for the PR blog, Spin Sucks, President of BigLeap Creative and PR Chick extraordinaire. Read Lisa’s blog at The 26-Hour Day.
Spam comes in many variations. In fact that thoroughly researched email pitch you just sent to a blogger or journalist might just fall into that category. According to CAN-SPAM Act, the following transactions are […]