Brendan van Son is a travel writer and photographer from Rocky Mountain House, Canada. 

In addition to being published in a number of different travel related magazines, he also runs one of the more popular travel blogs on the internet “Brendan’s Adventures: The World is my Jungle Gym”.  Brendan lives by his own personal words of wisdom, "...in the world I live in, the world of travel, I try to find the moments that make me feel insignificant in a greater world, and I hope my blog gets that message across.” 

You can follow Brendan on Twitter, or find him on Facebook, or follow him on Stumbleupon.

New writers and bloggers ask me all the time how I’ve used social media to advance my reach since the launch of Brendan’s Adventures last year.
I constantly tell them that I treat social media use like any business would treat advertising.
You have to decide if the cost of the advertising is worth [...]