Can someone elaborate on SEO?
What is SEO?
(10 posts) (8 voices)
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Seo or Search Engine Optimization is a way to improve and increase traffic to your website. When you write, you incorporate keywords that you know people will use when they do a search on Google, Yahoo!, or some other search engine. The goal is to have your website rank higher than other websites on the internet. I'm not an expert on this subject, but I do know the "basics." SEO can be very involved...I'm still learning about this subject...
Posted 3 years ago # -
SEO is an art from, and there are people that spend an enormous amount of time and energy to learn and understand it, at which point (generally speaking) the search engines will change the rules and you have to start all over again!
Rebecca has the gist of it right - it's the art of "optimizing" your web page to rank well in the search engines, and the correct use of keywords is an important factor. In one of our upcoming e-learning courses we'll be covering this topic in great detail, but there are also hundreds of web pages on the internet that explain this art in relatively clear terms.
Most importantly though - beware of anyone who claims to be an expert and who "guarantees" you top-ranking results. There is no way to "guarantee" what the search engines will do, and most of those making such claims use techniques that are considered "black hat" (a big no no according the search engine's guidelines) that could wind up backfiring. I've know people who've had their sites banned from Google, Yahoo, and MSN for using black hat techniques, so if you're considering paying anyone to handle your SEO, make certain that you know exactly what they plan to do.
Posted 3 years ago # -
Rod
ModeratorI suggest you check out http://www.SEOBook.com. Aaron Wall's site has a huge amount of info on all SEO topics.
Posted 3 years ago # -
I've noticed that many companies are asking for writers who know SEO and how to use WordPress. Many people use WordPress because of the SEO capability. If you do not know SEO, you may want to take a class or search the internet and see what you can find on SEO.
Posted 3 years ago # -
rdwriter
MemberSEO is such an important skill to have right now, particularly in this economy. It makes you so much more valuable to potential employers. In fact, if you do some research, you will see a sharp and steady increase in SEO writer jobs over the past year. It's definately a tool you want to have under your belt right now.
Posted 3 years ago #
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