I'm planning to set up a new blog for my travel writing. I have a personal family blog now so I'm pretty comfortable with how it works, but I'm a little lost on how it should look.
I know it shouldn't be "cute" like my personal blog is, but wondering just how "professional" it should be - like a corporate site? How important is the look of the blog to potential publishers? Is having a travel "theme" important? I did a little searching around and found a few of what I think are travel blogs, but most of them look hokey - too many palm trees and cruise ships, and some are just too busy looking.
What do you recommend?