Six Ways To Avoid Going to PR Prison
By Lisa Gerber
Spam comes in many variations.
In fact that thoroughly researched email pitch you just sent to a blogger or journalist might just fall into that category.
According to CAN-SPAM Act, the following transactions are subject to the Spam Laws:
The CAN-SPAM “covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of [...]
What Makes You an Expert Anyway?
By Susan Farewell
Over the last several weeks, I received a couple of e-mails from writers who told me they were experts in various parts of the world.
One fancied himself an Asia expert; another, an Israel expert.
The first one really threw me, because I can’t even call myself an expert on the country I’ve spent my [...]
