Comments on: PR/Blogger Relations Manifesto

By: Why I Fired a Travel Writer | The 26-Hour Day

Why I Fired a Travel Writer | The 26-Hour Day — Thu, 02 Dec 2010 21:18:43 +0000

[...] I’m talking about managed expectations all the way around on what our roles are in the pr/writer relationship. [...]

By: Trisha Miller

Trisha Miller — Fri, 30 Jul 2010 16:56:13 +0000

Thanks! And the answer to both of your questions is yes!

There are some PR people out there who really understand the value of a good PR/Blogger relationship, and who work to ensure that it’s mutually beneficial.

For example, I got very lucky in finding Lisa Gerber – she’s very smart and savvy, and loves to work with bloggers (and has started to blog herself). A savvy PR person can help with ideas for travel bloggers, because they know what their clients are looking for in terms of ‘buzz’, and can help a good blogger find the right story angle to create that buzz….

And yes you should actively seek out a few PR contacts who specialize in the hospitality industry (like Lisa does) and work on creating that solid relationship. It certainly can lead to more press trip invitations, as well as many other opportunities.

Networking is a great way to connect with PR folks – you’ll often meet them at conferences, but don’t limit yourselves to just writer/blogger conferences, there are a number of travel industry conferences you could attend as well. And don’t be afraid to ask other bloggers who DO already work with PR firms to put you in touch with those firms. Start by working with just one or two and branch out from there.

By: Dave and Deb

Dave and Deb — Fri, 30 Jul 2010 16:38:52 +0000

Excellent post.
I have a couple of questions. Are there pr people out there that work as a team with the Travel Blogger? Should a travel blogger actively seek out a PR representative and collaborate? ie. They can help promote an idea for the Blogger? Or does a PR representative normally seek out a writer or blogger for a one off pr trip?
We would love to work with a PR person regularly. It is an idea that we hadn’t thought of before. Any tips on how one can go about doing that?
Thanks for another informative article!
.-= Dave and Deb´s last blog post: Ulitmate Travel Playlist – The Song are Coming in! =-.

By: Trisha Miller

Trisha Miller — Wed, 28 Jul 2010 17:32:47 +0000

I can’t even imagine why someone would go on a press trip if they had no interest or article opportunities….you’re right, what a waste, particularly for the trip host….sad.

By: Anonymous

Anonymous — Tue, 27 Jul 2010 06:03:37 +0000

‘Traveling not only takes the ink out of one’s pen but also takes the cash out of one’s purse.’

A good PR would help a lot! Thanks for the great post!
.-= Anonymous´ last blog post: Tribeca Film Festival =-.

By: Marcia Frost

Marcia Frost — Sun, 25 Jul 2010 15:53:37 +0000

Thanks for the honest info, Lisa. I agree with all of it! The relationship between the PR rep and the travel blogger/writer is important. It’s important for both to be honest with what they need and follow through. I have been on those press trips with the writer who doesn’t really want to be there. I could never understand why. What a waste for everyone!

By: Wendy

Wendy — Wed, 21 Jul 2010 20:33:01 +0000

Trisha,
Another great post. Thanks

By: Tweets that mention PR/Blogger Relations Manifesto | Travel Writers Exchange -- Topsy.com

Wed, 21 Jul 2010 19:02:35 +0000

[...] This post was mentioned on Twitter by Anthony,Travel Tart! and Dave&Deb Travel Duo, Trisha. Trisha said: Just posted a re-print of a great article by @lisagerber, the PR Blogger Relations Manifesto http://su.pr/4Pxe4Q [...]