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Review: Understanding Google Analytics


A couple of months ago I was honored and privileged to be asked by Andy Hayes [1] to review an advance copy of a new eBook from Travel Online Partners.

Many of you already know Andy through social networks and his consumer travel website and travel blog, “Sharing Travel Experiences [2]“, but you may not know that Andy also provides products, services, and consulting for businesses and individuals in the tourism industry, including travel bloggers just like you, through Travel Online Partners [3], so he has a great deal of knowledge and experience to share.

If you’re serious about blogging, you should be monitoring how your blog performs. This eBook will teach you how to do that.

The new eBook – just launched earlier this week – is “Just What Works: Understanding Success With Google Analytics [4]“, and since it’s by the same folks that have produced

you might expect that it would be of the same high-caliber quality and as easy to understand as those eBooks.

Well you’d be right.

Google Analytics [8] is an amazing tool that offers a wealth of information to website owners – in fact, so much information that what’s most amazing about it is that it’s free – but trying to explain all that it offers can be a monumental undertaking.

Understanding Google Analytics [9]
Which is why I was so impressed with the job that Andy and his co-author, Sara Borghi [10], did with breaking down the subject into very easy to comprehend sections with clear explanations and good solid advice.

With lessons ranging from learning your way around Google Analytics, to installing the code needed to use it, to understanding the reports it gives you, Understanding Success With Google Analytics [4] is a complete resource, and even includes some very useful worksheets to help you create concrete goals based on the information you’ll get from Google.

It can sometimes be confusing to learn a new tool – especially one that makes extensive use of jargon, so I loved that the book begins with an explanation of all those technical terms.

While it’s most useful for beginners or those not already accustomed to using web traffic analytic tools, even those with some basic understanding of Google Analytics will come away with a few new tips and expert advice. And even though Google gives you an almost-overwhelming amount of information, Andy and Sara make a point of telling you what’s important to focus on, and what you should not worry about.

By following along with each Chapter, and making use of the worksheets that come with it, anyone – beginner or expert alike – will be able to use the valuable data that Google Analytics provides to make measurable improvements to their website traffic and audience engagement.

If you’re serious about blogging, you should be monitoring how your blog performs. This eBook will teach you how to do that.

P.S. In the interest of transparency, yes – those are affiliate links that earn a little bit for TWE. I’d appreciate it if you’d use them if you’re going to buy the eBook, as every little bit helps keep this community going!

Do you use Google Analytics? Share your experience!