So you have a good point that when it comes to purely looking to increase your sites search engine results, a blogger is way better off to focus on good content, lots of it, good organization, and a focus on keywords than to worry about PR not climbing fast enough. PR increases will come in time.

But it still is a metric that travel bloggers should be aware of, and pay attention to, and take a few easy steps to increase it when they can.

That being said, a PR increase is a cool thing for no other reason than the fact that advertisers and PR (Public Relations) people tend to rank sites that way and you get access to more “stuff” and “advertising revenue”.

My site is a PR2 (Man Tripping), but dramatically out performs other sites that are a PR 4 in terms of search traffic.
.-= James Hills´s last blog post: The Traveling Spirits – Men’s Gift Guide II =-.

You might be the first search engine result for “travel news in northern italy” even though you have a Google PageRank of 3/10; however if someone just performed a search on a broader but related topic, such as “travel news”, your Google PageRank might be a bit more important as you might go from the first few results all the way to Page 15 on a Google search for those keywords.

Just type in a broad topic such as “news” into Google and you will see that CNN, ABC, etc… appear as they probably have PageRanks of 9/10 or 10/10.
.-= Bryan Cassidy´s last blog post: Trippy Review: Lonely Planet’s Google Wave Extension =-.