Comments on: Joel Comm – FTC Site Compliance Webinar http://www.travel-writers-exchange.com/2009/11/joel-comm-ftc-site-compliance-webinar/ The Community for Travel Writers, Travel Bloggers, & Travel Journalists Thu, 09 Feb 2012 01:22:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Trisha Miller http://www.travel-writers-exchange.com/2009/11/joel-comm-ftc-site-compliance-webinar/comment-page-1/#comment-2367 Trisha Miller Sat, 14 Nov 2009 22:57:16 +0000 http://www.travel-writers-exchange.com/?p=1074#comment-2367 Hi RalphZ - I agree that often what our government chooses to spend money on seems pretty senseless, and you make a great point, but to be fair we rely on the FTC to protect consumers, and the new FTC Guidelines are intended for that purpose. While at first glance it may not make sense to regulate bloggers, I do believe that consumers have a right to know when they are reading a review or testimonial that is possibly influenced by compensation. I think it's important to note that the new FTC Guidelines are <em>primarily</em> aimed at those who market products and use testimonials and endorsements of that product that may have been paid for, but it just so happens that the wording does encompass any (blogger) content that is sponsored or compensated. It's about giving consumers the ability to make <em>informed</em> purchasing decisions, and I'm in favor of that, so in this instance, I don't mind our tax dollars being spent on this. :) Hi RalphZ – I agree that often what our government chooses to spend money on seems pretty senseless, and you make a great point, but to be fair we rely on the FTC to protect consumers, and the new FTC Guidelines are intended for that purpose.

While at first glance it may not make sense to regulate bloggers, I do believe that consumers have a right to know when they are reading a review or testimonial that is possibly influenced by compensation. I think it’s important to note that the new FTC Guidelines are primarily aimed at those who market products and use testimonials and endorsements of that product that may have been paid for, but it just so happens that the wording does encompass any (blogger) content that is sponsored or compensated.

It’s about giving consumers the ability to make informed purchasing decisions, and I’m in favor of that, so in this instance, I don’t mind our tax dollars being spent on this. :)

]]> By: RalphZ http://www.travel-writers-exchange.com/2009/11/joel-comm-ftc-site-compliance-webinar/comment-page-1/#comment-2330 RalphZ Tue, 10 Nov 2009 15:08:54 +0000 http://www.travel-writers-exchange.com/?p=1074#comment-2330 I don't know about anyone else, but I'm sure glad my tax dollars are being spent on things like the FTC spending time to look at bloggers websites, their posts, what they're writing about, and if they're making money from their blog posts. Did the government ever resolve the Wall Street, AIG, and housing fiasco? How's our educational system looking? What about health care reform? Oh, that's right, they're probably still at the spa and spending their bonuses! I don’t know about anyone else, but I’m sure glad my tax dollars are being spent on things like the FTC spending time to look at bloggers websites, their posts, what they’re writing about, and if they’re making money from their blog posts. Did the government ever resolve the Wall Street, AIG, and housing fiasco? How’s our educational system looking? What about health care reform? Oh, that’s right, they’re probably still at the spa and spending their bonuses!

]]> By: Tweets that mention Joel Comm FTC Site Compliance Webinar | Travel Writers Exchange -- Topsy.com http://www.travel-writers-exchange.com/2009/11/joel-comm-ftc-site-compliance-webinar/comment-page-1/#comment-2329 Tweets that mention Joel Comm FTC Site Compliance Webinar | Travel Writers Exchange -- Topsy.com Tue, 10 Nov 2009 04:28:08 +0000 http://www.travel-writers-exchange.com/?p=1074#comment-2329 [...] This post was mentioned on Twitter by Anthony, Trisha. Trisha said: Just posted on Joel Comm FTC Site Compliance Webinar http://bit.ly/3K38r4 - More on Wednesday! [...] [...] This post was mentioned on Twitter by Anthony, Trisha. Trisha said: Just posted on Joel Comm FTC Site Compliance Webinar http://bit.ly/3K38r4 – More on Wednesday! [...]

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