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Finding Untapped Travel Writing Niches

Recently, a new member of our forum who plans to attend college in Canada asked us a question about creating a single travel blog to write about two different travel writing niches.

He has an idea about blogging about college life, with a focus on the perspective of a foreign exchange student living abroad. His target audience will be teens and young adults who are in college or are college-bound, and who are possibly interested in becoming an exchange student.

He also wanted to write about the vibrant Canadian city in which his college happens to be located. Naturally this would target a different audience, primarily those who are interested in destination information about that city, and not necessarily about college life.

We suggested he create two separate websites, primarily to avoid send a confusing message to anyone who happens to come across his travel blog. People looking for destination information might assume it’s a blog about college life, and not stay around long enough to browse the site. Likewise, students might also get the wrong impression and assume it’s just about the city, not about his experience as an exchange student.

This is a great example of why it’s important to focus on a single travel writing niche – it’s easier to be perceived as an expert — and rank higher in the search engines — when your travel blog is focused and clear in it’s message.

However, his question did get us thinking about the idea of combining two different interests, one of which is travel-related, that could potentially speak to a single target audience.

As travel writers, we sometimes focus on the same old topics such as dining, nightlife, restaurant reviews, hotels and resorts, sight-seeing, and other typical aspects of travel writing. Put on your “thinking cap” and break out of the typical travel writing niche. With a little research, you could find a target audience for a very unique niche.

Tips for finding potential untapped travel writing niches

Examples of untapped travel writing niches

Be open to change and go beyond the usual topics of travel writing; enter uncharted waters. Your idea may seem off-the-wall, but there’s probably a target audience for it, you just have to locate them. With a little research you could stumble upon an untapped market that will catapult you to the top!

~Rebecca

What travel writing niche haven’t you explored?

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