If you’re wondering what this Case Study is all about, please read the introductory post from Week One.
In last week’s installment of this Case Study , we covered part of Level 4 of the Flow Chart and discussed the differences between Blog Posts, Articles, and Reviews.
This week we’re continuing Level 4 with some methods for adding interesting content to your travel blog, as well as tips for finding blog post ideas and staying inspired.
Keeping the Travel Content Flowing
Because Suzy is a longtime working travel writer, she travels frequently and continually has plenty of new content for her travel articles, which are regularly published in several respected outlets. However, her existing travel writing runs the gamut of all types of destinations, whereas her new travel blog is very focused on one small travel niche – she’s very knowledgeable about it, but worried about her ability to keep adding good content that is niche-focused.
One problem that many new travel writers struggle with is what to write about when they’re NOT traveling, primarily because they fall into the trap of thinking that every blog post or article has to be about a trip they’ve taken.
There are a variety of ways to keep adding fresh content to your travel blog that your readers will enjoy, however I’ll focus this week on two that are very easy to do:
- Guest Author Posts
Find others within your travel niche and ask if you can interview them (the closer you stay relevant to your travel niche, the greater the likelihood that your readers will find it interesting). This is another area where Suzy shines – she has both conducted interviews and been interviewed.
Although written interviews are certainly acceptable and still commonplace, consider recording your interview as a podcast, or – if you and the person you’re interviewing are in close proximity – perhaps you might do a video interview.
- Research both the person you plan to interview and the subject so that you can ask intelligent questions;
- Avoid asking questions for which the answers can easily be found on your interviewee’s website – try to find out something new that your readers/listeners can’t learn elsewhere;
- Provide your questions well in advance of your scheduled time for the interview – this gives your interviewee time to think about how best to answer;
- Avoid talking about yourself and keep the focus on the person you’re interviewing;
More interview tips can be found on our prior post Top 5 Audio & Video Tips for Travel Bloggers 
Guest Author Posts
In a previous post I outlined the benefits of Guest Author posts , which also contains tips for both hosting a guest author and being a guest author, so I’ll just summarize here by saying that it’s a great way to fill in gaps in your own content, and other travel bloggers are often happy to oblige! Spend a little time reading the travel blogs of others related to yours, and you’ll quickly identify some great travel writers that you could invite to submit Guest Posts.
One question that Suzy asked me is “how do I keep finding great writing ideas for my new travel blog?”. Ideally if you’ve chosen a travel niche about which you’re both knowledgeable and passionate, the ideas should flow, however, sometimes life gets in the way of our creative thinking, and we all suffer periods of writer’s block.
Two great methods of finding news and information that I use and recommend frequently are Google Alerts  and RSS Feeds.
Google Alerts is a service where you can ask Google to search out specific information and send you an email with whatever it finds. It’s free, and easy to set up – simply enter as many keywords and phrases related to your travel niche as you like, and enter your email address. You can change the keywords to refine the results if needed.
RSS Feeds from every website and blog related to your travel niche should be subscribed to in your Feed Reader . It’s important to know what everyone else in your travel niche is writing about, and RSS Feeds are an easy way to stay on top of it all. Be sure to include websites of related companies that offer products and services you think would be of interest to your readers.
Once you have Google Alerts and a number of RSS Feeds set up, on a daily basis you should begin receiving news and information related to your blog’s topic that should inspire new ideas, give you news to report on, other websites to link to, and help you identify potential guest authors!
Stay tuned! Next week we dive into how to get traffic – those all-important site visitors we crave and need. Follow the techniques and tips that Suzy learned for attracting visitors, such as Search Engine Optimization (SEO) and building inbound links.
What other ways do you find content for your travel blog? Share your tips!