- Travel Writers Exchange - http://www.travel-writers-exchange.com -

Increase Your Audience by Adding Video

With all of the travel writing websites out there, it can be difficult to stand out in the Internet Universe. Great writing can certainly help, but how can a person attract more viewers to their blog? Better yet, what can a person do to keep people on their site longer, view more pages and have them come back regularly for more?

YouTube is one of the most popular online communities and people are watching hundreds of millions of videos on the Internet each day. By adding video to your blog, you can take advantage of a huge market and attract an entirely new audience.

It can be a daunting task adding another element into the mix. Bloggers are busy enough coming up with content, photos and writing interesting text each day. But adding a short video can really bring your piece up to a new level and appeal to a wider market.

With all of the editing software out there, it has never been easier to put together a mini movie or a short snip-it. A simple and easy to use program is iMovie. It allows you to cut your clips, add titles and transitions and play with music and audio with the click of a button. For a blog, you don’t need to use anything more complicated like Final Cut Pro. A basic program will have all of the elements that you need to make an interesting and dynamic video.

After you have edited your video, save it as a QuickTime movie compressed for web streaming. Now you are ready to upload your video to anywhere you would like on the Internet.

A great place to start is on YouTube. Open up an account, follow the prompts and Voilà, you have a video online. Plus by having your own YouTube channel, you can lure more readers to your website. People that regularly surf video channels probably don’t surf writing websites quite as much as we would like. You can provide a link to your blog from your bio on your YouTube channel, and if a person likes what they see, they will want to click on it to check out more.

With plug-ins like TubePress for WordPress [1] you can have an entire page of your featured YouTube videos on your blog. Another great plug-in for WordPress is All-In-One-Video-Pack [2]. It allows you have your content hosted elsewhere and gives you the ability to edit online. It has 10 gigs of storage and you can put small clips directly into your post by loading them onto your website. We have just discovered this one and we look forward to using it regularly on our future posts.

Between photos, text and video, you are offering your viewers a wide variety of options to look at. You will not only attract more people to your site, you will also keep them there for a longer time.

Make sure to be careful of copyright though. We started showing our videos on YouTube three years ago simply wanting to share our travels with friends and family. We made the mistake of using music that we loved thinking it wouldn’t matter. We thought who would be looking at them anyway? Well, some of our videos ended up receiving over 30,000 views without any kind of advertising or marketing. This caught people’s attention and now many have been deleted.

They were our most popular videos, so we have now missed out on thousands of potential new visitors to our blog that we have since started running. However, it proves just how many people YouTube reaches.

~Deb Corbeil

Do you incorporate video into your blog? Share your tips & tricks!

Dave and Deb are a couple from Canada that love a great adventure.
You can follow their travels around the world at http://www.theplanetd.com [3]
Their YouTube channel is http://www.youtube.com/wegobyebye [4]
You can follow them on Twitter at http://twitter.com/theplanetd [5]